Financial Savvy vs. Herd Mentality: Navigating Investment Decisions

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Published: Mar 10, 2025
Keywords:
Investment Decision, Financial Literacy, Financial Attitudes, Herding Behavior

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Aris Susetyo
Universitas Putra Bangsa
Sri Rejeki Pamuji Rahayu
Universitas Putra Bangsa
Yuyun Setiawati
Universitas Putra Bangsa
Waro'a Nurkhalifah
Universitas Putra Bangsa
Shevani Umi Rafika
Universitas Putra Bangsa

Abstract

This study examined the influence of financial literacy, financial attitudes, and herding behavior on investment decision-making among students at Universitas Putra Bangsa. A quantitative approach was employed, utilizing a survey with a Likert scale to measure the constructs and applying multiple linear regression analysis to test the hypotheses. The results indicate that financial literacy significantly and positively predicts investment decisions, while negative financial attitudes exert a significant negative influence. However, herding behavior did not significantly impact investment decisions. These findings highlight the importance of financial literacy and positive financial attitudes in shaping rational investment choices among university students.

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Susetyo, A., Rahayu, S. R. P., Setiawati, Y., Nurkhalifah, W., & Rafika, S. U. (2025). Financial Savvy vs. Herd Mentality: Navigating Investment Decisions. IBRICS: Journal of Multidisciplinary Study, 1(1), 49–62. Retrieved from https://ibrics.net/index.php/iJMS/article/view/5
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Vol. 1 No. 1 (2025): iBRICS: Journal of Multidiciplinary Study
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Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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