This inaugural issue of iBRICS: Journal of Multidisciplinary Study presents five articles that reflect the journal’s commitment to interdisciplinary scholarship. The collection brings together studies from business, finance, tourism, digital analytics, and information systems, highlighting current academic conversations across multiple fields. The issue showcases how diverse research perspectives contribute to a broader understanding of emerging challenges within contemporary economic and technological contexts.

Through the variety of topics featured, this volume emphasizes the relevance of cross-disciplinary inquiry in addressing real-world problems. The five articles collectively illustrate how different methodological approaches and thematic focuses can offer complementary insights into consumer behavior, digital transformation, sustainable development, platform dynamics, and system design, reinforcing the journal’s mission to support impactful and integrative academic work.