The inaugural issue of iBRICS: Journal of Multidisciplinary Study in 2025 presents five research articles spanning different academic disciplines, reflecting the journal’s focus on diverse and impactful scholarly contributions. The studies explore topics related to consumer decision-making, digital banking adoption, economic forecasting, investment psychology, and web-based education, offering fresh perspectives on contemporary challenges.

One study examines the key factors that shape purchasing decisions, particularly brand perception, environmental awareness, and health considerations. Another article delves into digital banking growth, analyzing what drives user adoption and trust in financial technology. A separate study applies time-series analysis to predict economic trends, offering insights relevant to inflation forecasting and policymaking. Additionally, research on investment behavior sheds light on how financial literacy and social influences affect decision-making in financial markets.

This issue also includes a study on developing an interactive web-based platform to enhance mathematics education. The research highlights how technology can support learning engagement and comprehension by leveraging digital tools. These articles contribute to a broader understanding of economic behavior, financial technology, and digital education, underscoring the journal’s role in fostering interdisciplinary research.

This inaugural issue of iBRICS: Journal of Multidisciplinary Study presents five articles that reflect the journal’s commitment to interdisciplinary scholarship. The collection brings together studies from business, finance, tourism, digital analytics, and information systems, highlighting current academic conversations across multiple fields. The issue showcases how diverse research perspectives contribute to a broader understanding of emerging challenges within contemporary economic and technological contexts.

Through the variety of topics featured, this volume emphasizes the relevance of cross-disciplinary inquiry in addressing real-world problems. The five articles collectively illustrate how different methodological approaches and thematic focuses can offer complementary insights into consumer behavior, digital transformation, sustainable development, platform dynamics, and system design, reinforcing the journal’s mission to support impactful and integrative academic work.